Google It!

Google: The World's Number One Search Engine

In a career class, I remember Jimi Tewe once said: "there are two factors that determine your success in the marketplace; God and Google!" Looking closely at that statement, it can be argued that he is not far from the truth. It is said that money answers all things. Well Google has an answer for everything!

Ask Google!

That's the cliché retort when you ask somebody about something they don't know.
Really. Google is all that. In some sense, Google is "omniscient". You just wonder how our parents survived schooling without it. It's hard to imagine anyone who has had access to the internet and hasn't used Google. Not forgetting to state that aside its very popular and hugely successful Gmail services, Google also owns YouTube and Blogger which are also heavy traffic sites in their own rights.

Ads?

For heaven's sake what more publicity does Google need? You literally have to be on the other side of civilization to not have heard of Google at the very least. So it baffles me when Google that people and organizations place ads on now embarking on its own aggressive marketing campaign.
If you have been paying attention, Google ads about their app have been ubiquitous in the media space - you could almost mistake them for a start-up trying to announce their presence.

So I asked myself, if the most visited website in the world is putting so much resources into publicity, what are we doing? These guys are not taking anything for granted!

Lessons On Lessons

This move by Google is particularly instructive - to never take your clientele or consumer for granted. We never quite 'arrive' - we are always on the road. We should always project and maintain visibility. I learnt last week that over two million thoughts invade the human mind per second. Focus then becomes the ability to choose which one(s) to retain.
In the same manner, there are thousands of brands out there - so why should yours be the "chosen one"?

My friends, it is never enough you to have ABILITY, we must necessarily add VISIBILITY to whatever we do. People don't patronize what they are unaware of. So never take your clientele base for granted. There are a thousand and one other options out there competing for their attention too.

Beyond Sales

We see this happen too often, let's take casual relationships for example. You should see people take their friends for granted, dear Lord! Funny thing is that when they lose such friends, they mostly resort to emotional blackmail and very sily and manipulative moves to get back the relationship. Instead of putting the necessary efforts to maintain a relationship such people would rather put in ample energy into sheer pettiness and a campaign of calumny.

Be like Google! They are not just the Number One, they are working their backs off to stay there for a long time! Don't treat your customers shabbily and then label them as "not loyal" when they leave or patronize somebody else. No pun intended, people these days are "searching" for a richer consumer experience - meaning they are not only paying for value, they want a certain feeling that stems from engaging your brand.
So on a lighter note, I heard Zlatan has lost his scoring boots, i can help him find it on Google. Hehehe!



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