The world is ruled by ideas but these ideas must be communicated from the originator to others, if not it won't have the capability to make an impact. Consider the times that you personally have had really good ideas. You feel they are good and that they are exactly what you want to do but you still have to coax and persuade other people with the spoken word to go along with your plans.
A brief reflection to the society indicates that leaders in every sphere of life are those who are great orators - those who have mastered the art of communication. All those recognized as professional persuaders, including great leaders, religious heads, corporate icons, politicians, salesmen et al use the spoken word to convince, sway, motivate, procure, persuade, inspire and sell. There is a German proverb that states: "educations begins a gentlemen, conversation completes him".
Just like every other trade in life, oratory has its own tricks. It is the tricks that we show our participants at Benson and Edwards Public Speaking Academy. How do you learn these tricks? By training.
Erasmus wrote: "by speaking men learn to speak". Ralph Waldo Emerson confirmed it when he said: "all the great speakers were bad speakers at first".
Some are waiting for the perfect time. Others wait when everyone will praise their ingenuity before attempting to speak in public. When will that be? A question Samuel Johnson tried to answer when he observed: "nothing will ever be attempted if all possible objections must first be overcome".
Whatever idea you have will not see the light of the day until you know how to sell it in order to convert it into money. My book, "How to Reject Rejection" is about stories of great ideas that nearly didn't get off the ground until they were sold properly.
Take the case of "Monopoly" one of the most successful games invented. For years no one was interested in the Xerox copying machine. Thomas Edison even had to light a complete house, free of charge, before anyone would listen to him about the future possibilities of the electric light. When Walter Hunt and Elias Howe invented the sewing machine, they too, had a job convincing people that it was practical.
Everyone makes a living selling something. Robert Louis Stevenson concurred when he observed: "we all live by selling something." A truth recognized which prompted him to say: "you can take away my factories and my money but leave my salesmen - and i will be back to where i am in less than two years."
Can you command such confidence???
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